La Sportiva becomes official supplier of the IFSC World Climbing Championships of Paris
The outdoor brand is going to dress the volunteers for the 2016 climbing worldwide summit!
“We know how much effort it requires and how much enthusiasm it provides when being a volunteer and trying to have everything perfect for the public.. The volunteers are the soul of the outdoor sports events, and for us it's an honor to be at their side”, declares Teresa Dellagiacoma, in charge of the partnerships for the marketing department of La Sportiva.
The Italian brand will dress the volunteers of the 2016 IFSC Climbing World Championships. “We couldn't miss the opportunity to be part of such a unique moment. Furthermore, the event takes place in France, a country we have strong connections with. And the fact that the World Championships will be the first main competition in the sport climbing Olympics era is, like we say in Italian, “icing on the cake””, pursues Teresa Dellagiacoma. Even though La Sportiva recently turned to trail and ski-mountaineering products, climbing is still its core business, “it's our identity and our first passion”, assures Teresa Dellagiacoma.
Passionate? Since she attened Bercy for the 2012 IFSC Climbing World Championships, Teresa Dellagiacoma remembers pretty well what she experienced at the time: “thousands of wide eyes looking at the walls, a big show and a colored and friendly crowd. But my biggest memory is without a doubt the paraclimbing competition and especially the visual impairment categories. Just picturea complete silence in the arena while climbers were on the wall. And the huge cheers from the public when the climbers finally stopped their climb. I still get goose bumps when I think about it!” With La Sportiva, the FFME found a quite passionate partner to be at its side for the organization of the Paris Climbing World Championships.